Lucid SEO - INTRODUCTION
For as long as I can remember, search engine optimization has been
the “holy grail” of web marketing. Every website owner wants high
search engine rankings, because sites like Google, Yahoo, Live Search,
Ask, and AOL Search are where people go when they are looking for
something specific.
At the time of writing, the Internet Marketing sector is flooded with
products and courses about Web 2.0, and many cyber-slicksters would
have us believe the era of the search engines has passed.
Rubbish!
I assure you, search engine research is not going anywhere anytime
soon. Bear in mind that consumers don’t care about the latest and
greatest developments in marketing technology. Going to Google to
find anything from the cheapest MP3 player in your area to gossip
about your favorite celebrity is a deeply rooted part of cyberspace
culture.
If you are selling goods and services on the
web, there is no medium that can offer a
higher quality and more targeted visitor
than the major search listings. And multiple
independent studies have concurred that
80% of all consumers will research a
product they intend to buy at a local shop
via the web before purchasing.
So, whether you are selling digital products from a single page sales
letter, or trying to be the first plumber in your city that a web savvy
prospect finds in the rankings, a good understanding of search engine
optimization (SEO) should be a crucial part of your overall marketing
strategy.
And, despite the mystique surrounding this particular form of
promotion, basic and productive SEO is NOT a terribly complicated
process
